Are you passionate about travel? Are you passionate about digital marketing? Ready to combine both of your passions? If so, Mondee wants you! Here’s your opportunity to own SEM and email marketing for a company that’s revolutionizing how companies and organizations do travel.
In your role as SEM and Email Specialist, you’ll be able to hit the ground running and use your skills to convert new prospects as well as engage existing members and drive travel transactions.
The ideal candidate will be driven by analytics and data, understand the SEM and email marketing landscape. The candidate will have the ability to fully own the SEM and email marketing strategy and will have the opportunity to expand their knowledge base to other paid digital channels such as programmatic.
Manage search engine marketing campaigns on Google (and sometimes Bing)
SEM performance tracking, analysis, and reporting
Write ad copy and perform keyword research, analysis and optimizations
Set up testing, share results, create next steps
Manage and track spend across SEM campaigns, assist with monthly billing and reconciliation
Website monitoring and user analysis.
Develop and execute successful SEO strategies.
Review technical SEO issues and recommend fixes.
Optimize website content, landing pages and paid search copy.
Collect data and report on traffic, rankings and other SEO aspects.
Work with social media and marketing teams to optimize campaigns.
Keep marketing and leadership team educated on SEO and integrated marketing trends.
Auditing, building, optimizing, and reporting on SEM campaigns.
Audit and evaluate company websites and current online presence.
Identify and manage execution of off-page optimization / link-building projects.
Manage and execute the end-to-end process of email marketing: developing and writing concise, compelling copy, and managing lists.
You’ll work closely with leadership, marketing, sales, and design
Potential to create and maintain trigger email programs to enhance user experience and increase engagement rates
Own the email marketing calendar
Interpret data, analyze results, and develop reports for stakeholders
We are seeking a well- qualified Content manager as an addition to our Corporate Marketing team. The Content Manager is responsible for creating٫ improving and maintaining content with the goal of achieving business goals. Duties will also include raising brand awareness by sharing content٫ and monitoring web traffic and metrics with the interest of maintaining best practices.
Our ideal candidate is an experienced professional with demonstrable٫ refined skills in creative writing. You should be detail oriented and able to work proficiently under pressure. Additionally٫ if you are an expert in content optimization or brand consistency٫ we would be glad to chat with you.
You will oversee all marketing content initiatives to ensure that customer engagement and experience are positive٫ as well as that brand consistency is maintained.
Content Manager responsibilities are:
Develop content strategy that aligns with marketing targets both long term and short term.
Collaboratively design and develop site content٫ design٫ and layout alongside design and marketing teams.
Generate and publish engaging content
Edit٫ proofread and improve upon writer’s’ posts when necessary
Ensure brand consistency by communicating effectively with writers
Optimize content according to SEO
Use content management systems to analyze website traffic and users engagement metrics
Increase web traffic across platforms by managing content distribution to online channels and social media.
Keep content team on board with an editorial calendar
Ensure all data and work is legally compliant (e.g. copyright protection)
Remain current on developments and generate new ideas to draw attention of audience
Content Manager requirements are:
Proven work experience as a Content manager
Proficient in WordPress content publishing
Knowledge of SEO and web traffic metrics
Comprehension of and familiarity with social media
Design and execute omni-channel digital marketing campaigns with the objective of acquiring and retaining new subscribers, while reaching planned profitability targets (ROI, LTV, Contribution Margin, etc.).
Work closely with the Online Marketing team on the online marketing efforts related to subscriber growth (search, paid social, display, email, etc.)
Scope A/B tests for campaigns, upsell assets, landing pages and funnel flows, and work with team members to implement these tests across regional channels to improve subscription conversion.
Leverage internal CRM resources to leverage existing subscribers database and to maximize retention of acquired subscribers (LTV).
Build, maintain and update a quarterly and yearly subscription marketing calendar.
Adapt or develop projects in coordination with development teams
Provide analytical assessment of sales results and suggest ways to improve
We are looking for a highly motivated, data driven marketer with a proven track-record of designing and executing effective marketing campaigns in a fast paced Ecommerce or Subscription environment.
Background and experience will include:
Minimum of 2 or 3 years of experience in Subscription or eCommerce marketing, preferably in a subscription-based company with a proven track record of success in acquiring and retaining subscribers profitably
Deep knowledge of subscription retention, churn prevention and renewals.
Experience with pricing optimization required (i.e., with subscriptions, bundling, monthly and annual purchasing, etc.)
Strong knowledge and expertise in marketing, with experience in online campaigns