We are seeking a highly skilled and strategic Senior Channel Marketing Manager to join our dynamic marketing team. The ideal candidate will have extensive experience in channel marketing, partner marketing, and campaign management, as well as a deep passion for travel. As the Senior Channel Marketing Manager at Mondee, you will be responsible for developing and executing channel marketing strategies that drive brand awareness, customer acquisition, and revenue growth. You will also collaborate with our partners to create co-marketing campaigns that amplify our brand message and deliver value to our audience.
- Develop and implement a comprehensive channel marketing strategy that aligns with our business objectives and enhances our B2B2C brand presence in key markets.
- Collaborate with sales and business development teams to identify, onboard, and manage strategic channel partners, including travel agencies, affiliates, suppliers and industry associations.
- Plan and execute co-marketing campaigns with channel partners, including joint promotions, content marketing, events, and digital advertising.
- Monitor and analyze channel marketing performance and metrics to assess ROI, identify trends, and optimize future initiatives.
- Create and maintain channel marketing materials, including partner toolkits, co-branded assets, and sales enablement collateral.
- Build and maintain relationships with channel partners, ensuring clear communication, alignment of goals, and mutual success.
- Stay current with industry trends, best practices, and emerging technologies in channel marketing and partner marketing.
- Lead and mentor the channel marketing team, fostering a culture of collaboration, innovation, and excellence.